I’m Abhishek Vastrad, a Senior Product Designer based in Bangalore with over 7 years of experience driving growth, monetization, Design Systems and 0→1 initiatives across the edtech, entertainment, media, and travel sectors.
Adventra
Wayground
ZEE5
India.com
IPDigital
PrimeFocus
Best viewed on desktop
Growth
Localizing the website led to bump in new registrations
Designed a localized website and showcasing clear product offerings for different countries
Private
Engagement
A redesign that led to 5% increase in engagement
A user behaviour insight that led us to surface the most-used actions upfront to reduce friction and accelerate task completion rate
Monitization
Designing a “Pay for what you use”pricing page
See how we helped Quizizz be accessable to schools with a self-serve model
Private
Engagement
Improving usability of PaperMode
Blending digital and physical worlds together & propel student classroom engagement
Private
Product Design
Building a digital adventure travel ecosystem for Adventra
A collaborative platform designed for modern explorers.
Design System | Governance
Ship features fast with a Zee5’s robust Design System
Building Zee5’s Design System & accelerate designers & engineers time to ship
Private
Brand Identity | Product Design
Designing a 0 → 1 product that led to Y Combinator funding
Designing identity and product design for a secure platform to manage digital assets across chains.
Private
Brand Identity
Building a brand for a American MNC to enter Indian market
Giving a fresh new look to IPDigital’s brand identity and their online presence
Private
I do art & photography for fun
I shoot film on a vintage Canon A1 and digital on a Fujifilm X-T4.
When I’m without my camera, I sketch comic strips
Growth
Localizing the website led to bump in new registrations
Designed a localized website and showcasing clear product offerings for different countries
Private
Engagement
A redesign that led to 5% increase in engagement
A user behavior insight that led us to surface the most-used actions upfront to reduce friction and accelerate task completion rate
Monetization
Designing a “Pay for what you use”pricing page
See how we moved from traditional pricing page to persona-based for better conversions
Private
Engagement
Improving usability of PaperMode
Blending digital and physical worlds together & propel student classroom engagement
Private
Product Design
Building a digital adventure travel ecosystem for Adventra
A collaborative platform designed for modern explorers.
Design System | Governance
Ship features fast with a Zee5’s robust Design System
Building Zee5’s Design System & accelerate designers & engineers time to ship
Private
Brand Identity | Product Design
Designing a 0 → 1 product that led to Y Combinator funding
Designing identity and product design for a secure platform to manage digital assets across chains.
Private
Brand Identity
Building a brand for a American MNC to enter Indian market
Giving a fresh new look to IPDigital’s brand identity and their online presence
Private
I do art & photography for fun
I shoot film on a vintage Canon A1 and digital on a Fujifilm X-T4.
When I’m without my camera, I sketch comic strips